Sunday 21 April 2019

Apple Is Still The Number 1 Premium Smartphone Brand In The World & Leads By A Margin

Even though Apple may have faced slower sales for the latest iPhones, Apple has still managed to keep its lead in the premium smartphone segment in 2018. A new survey reveals that Apple still has a 51% market share of the premium smartphone segment.



Another impressive thing that comes from the survey is the inclusion of OnePlus in the list. For the first time in OnePlus' history, the smartphone is among the top five premium smartphone brands. The company managed to record the highest-ever shipments for the company in the fourth quarter of 2018.

The report comes from Counterpoint Research, one of the more reliable sources of market research. The report points out that Apple still had a significant lead over other companies in the list such as Samsung, OnePlus, Oppo and Huawei. Samsung is currently at the second spot for having 22 percent of shipments while Huawei had 10 percent in the same quarter.

The blog post from Counterpoint Research said, “an indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 percent of shipments. The premium segment contributed to one-fourth (22 percent) of the global smartphone shipments in 2018.”

The premium smartphone segment is the faster streaming growing segment and Apple is still on top of the list with a considerable margin. The report goes on to say that buyers are content with paying more for a premium device. Researchers expect the premium smartphone segment to grow, even more, thanks to foldable smartphones and the eventual launch of 5G services and smartphones.

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